Tuesday, May 12, 2009

Where Does Google Get These People?!(*$@

Hello Clark,
Thank you for your email. I understand you're having a couple of
questions. I see that you've concerns of your ads not shown due to poor
quality score, you have questions on people searching for your name and
this affecting your quality result and if other people can bid for your
name. I have answered each one below:
1. I understand you're concerned your Campaign 'ME Camp' is not showing
ads due to poor quality score. Quality score takes into account many
factors.  Additionally, I also see that you have only three keywords and
one of it is in phrase match, which will not allow the same keyword to be
triggered when it is searched for. I suggest, you improve your keyword
list using our keyword tool.For more information about the Keyword Tool
and a list of commonly asked questions, visit
Below, I have explained about Quality Score and the factors affecting it:
Quality Score is a dynamic variable calculated for each of your keywords.
It combines a variety of factors and measures how relevant your keyword is
to your ad text and to a user's search query.
A Quality Score is calculated every time your keyword matches a search
query-that is, every time your keyword has the potential to trigger an ad.
Quality Score is used in several different ways, including influencing
your keywords' actual cost-per-clicks (CPCs) and estimating the first page
bids that you see in your account. It also partly determines if a keyword
is eligible to enter the ad auction that occurs when a user enters a
search query and, if it is, how high the ad will be ranked. In general,
the higher your Quality Score, the lower your costs and the better your ad
Quality Score helps ensure that only the most relevant ads appear to users
on Google and the Google Network. The AdWords system works best for
everybody-advertisers, users, publishers, and Google too-when the ads we
display match our users' needs as closely as possible. Relevant ads tend
to earn more clicks, appear in a higher position, and bring you the most
To learn more about the topics discussed here, visit these articles in our
help center:
- Match type:
- Quality Score:
- First page bids:
- Ad position:
2. To answer your question on, 'if people are searching your name, and
your site is being
advertised, does that not make it a high quality result? It is after all
your official site,' I would say that Quality score is no way affected by
the search volume. So, it will not make it to high Quality score. As I
have explained above, the factors which would be affecting Quality score.
3. Yes, other people can bid on your name and use your name as a keyword,
because your name is not trademarked and so other advertisers can use your
name. In case you wish to be stop others from using your name, please
trademark your name. I would like to inform you that we will not be able
to give you steps in trademarking your name. However, you can check on our
policy page for information about trademarks.
In case of any further clarifications please write.
Ayesha  Shaikh
The Google AdWords Team

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