Thursday, August 16, 2012

The architecture of viral (why I love the internet)

Not long ago I watched a man named Daym Drops perform a hilarious video review of the famous Five Guys double cheeseburger thanks to curator of all-things-awesome Shira Lazar for pointing it out.

Not a day later my Facebook feed started bubbling up with a "songified" version of the hit.

From that catchy tune came this, this, this, and this.

A guy in his car talking about a cheeseburger leads to uncountable laughs, views, remixes, and quite possibly fortune. SNL would be lucky to have any of these people on stage for their upcoming season.

I've been spending some time lately creating, cultivating, and reading about experimental online video. It's frothy mixes of talent and humor like the above that make me happy, and more importantly devoted to continuing the journey down the path of netified media.