Last year it was just too late. Too few days before the annual BookExpo conference started to reasonably plan a trip. So this year when the first promotional efforts started to percolate online, I knew it was best to sign up for passes right away.
Keeping in line with the “be prepared” strategy I’ve printed up 500 coupons for our $15 book review service to hand out at the show, hoping we’ll be able to connect with some emerging authors, and show them the glistening light known as viral online book marketing.
I’ll be leaving Wednesday morning so anybody that needs anything from me please holler at me in the next day or two, otherwise I won’t be available for another week or so.