A whopping miscue of the average Jane attempting to brand her business online happens when she attempts to get into the advising business. With the scores of websites dedicated entirely to providing advice on whatever it is Jane happens to hawk these days, it is less than ideal to have her become a competitor of them. Why after all, would her potential clients listen to her, than say a team of seasoned journalists at CNET or CNN? Instead, I propose Jane focus more on helping others implement their ideas online.
Experts on the internet are a dime a dozen, implementers however, are a far smaller group. Those that help people implement an idea online for free, are nearly nonexistent online. A less crowded space equals more exposure for Jane. A true pioneer can be born, and fawned over for years to come, all from a simple change in marketing strategy.