Great ideas dance through my mind, like a dog might a field of peanut butter. If I don’t take action on these great ideas immediately, within minutes they disappear. If I try to do them all as they dance about my mind, I end up with too much of a good thing, similar to how a dog might feel after she attempted to eat a field full of peanut butter. The gifts that are ideas never stay long enough to really let us know they are any good, yet at the same time ideas need to be cultivated diligently to stand any chance of success. In other words, at some point in the process of a great idea, you just have to say screw it, and take an educated guess as to whether a given idea will evolve into a profitable business or not.
The challenge for entrepreneurs in 2010 and beyond is not to gather information, as might have been the case in times past, circa the telegram era, rather it is to sort the glut of information that is transmitted to us each day. Business intelligence is as much about knowing what information to toss out, as it is what to keep. Without hard numbers, a business cannot exist, yet with too much of it, failure is assured. The same principle that makes nurturing a great idea possible happens to play a big part in decrypting the sandstorm of data that a typical business inherits each day, aggressive intuition.
Whether it’s a great idea, or a pile of revenue predicting pie charts, aggressive intuition will serve your needs well. Instead of being diplomatic with every idea you get, every piece of data you’re asked to assess, take what matters most and run with it. Whatever else is left over will die anyways without careful analysis, so give it an early death and move on. Too many ideas are wasted each day for lack of aggressive intuition, and far too many emails, spreadsheets, memos, and PowerPoint presentations are developed unnecessarily in the process. Be particular, be clear, and be prompt with what you do, and how you do it, and the results you seek will rarely pass you be.