Tuesday, August 24, 2010

Why I Say No To Clients

My brother Clif is a fitness buff with a metabolism to match. He’s always telling me, everything is ok in moderation, while it seems that no matter how much he eats his waistline stays the same. Every doughnut I eat goes right to you know where. We’ve apparently got the same genes Lord, don’t we? While the human body is a total mystery to me, his moderation speak is applicable to more than just junk food.

I often have to tell clients no, I won’t do your project, take your money, or work with you in the future. This is something that isn’t always easy for me to do, and I’m sure many other entrepreneurs struggle with turning down business as well. It is tough to pass money up in this harsh economic climate when your next job may or may not arrive soon enough, but sometimes it just makes sense to say no.

Saying no isn’t just for those that are too busy to handle a job. Saying no can open doors to create larger opportunities for your business, by simply allowing you more time to look at things from a distance. When I started my business many moons ago, I worked hard at saying no to cold calls, and sales pitches, now it’s about saying no to clients that don’t seem like a good fit for our team, and those that seem like they could cause more harm than good. Trust me, not every deal out there is worth doing.

As with a lot of good decesions, saying no isn’t always the easiest thing to do, but sometimes it is absolutely the best course of action to help your business prosper long into the future.


Our business model as an interactive firm is predicated on the Walmart model of high volume, low prices. For us saying no might mean saying yes to 95 out of 100 people that want to work with us. For smaller boutique firms it might mean taking 3 out of 5 clients. Saying no is absolutely relative to the industry that one works in, the volume of business they do, and the nature of what each deal entails.

We like to say no to adult businesses, off shore pharmacies, and gambling outfits. When we’ve said yes to these businesses, for the most part, they’ve been a total pain in the rump to work with, and often caused more harm than good. There is a reason why Google blocks certain types of businesses from it’s advertising arm, AdWords, and as internet marketers it is important to pay attention to the big G, and all the rules they make.

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