Friday, June 25, 2010

Not The Money

I could care less about money, in thirty, forty, or if I’m lucky 50 years I’ll be dead. Money will buy me what at that point? And until then, is it supposed to be the end all be all? Sure I need money to pay my mortgage, bills, dog food, and internet access, but that’s about it. Having some money is essential, but really other than that I could care less.

What I do care about is winning. I care about creating winning concepts, bringing visions to life that actually does SOMETHING for SOMEBODY. In other words, I’m in love with the idea of rearranging things in life for the betterment of the citizens of life. Seriously, that’s what boils my crawfish, plain and simple.

Here is why a seemingly random few paragraphs above is so important for you to know, when you forget the money, everything falls in place in business.

When you get into a business for the money you are doomed to fail for nothing more than taking your eye off the ball, a business has and should always be about delivering a solution to a customer problem. Don’t open a batting cage in a football town, or sell firewood in a forest. Instead look at the real needs, even if they are ironically based on the depressing facts of life.


Unemployment is at an all time high, the information economy has replaced factory jobs. Now is the perfect time to train those that need it most. By giving people a path to fulfill their dreams, you can fulfill your own. The money in education, subsidized and private, is substantial. The framework however isn’t about the money, it’s about the absolute need for helping people become assets in the internet age, the wealth from doing that will follow.

Commercial real estate vacancy rates are at record highs. Finding a way to help property owners and managers fill their spaces might be more simple than one might think, people are constantly concocting crazy business ideas, and with a open-minded property owner these folks might just get their low-risk shot at trying these nutty ideas out. You, the connector of the two, have a replicatable business model that would pretty much sell itself to the thousands of strip mall owners nearing bankruptcy.

I could go on and on, the point is when you focus on helping people you inadvertently create phenomenal business ideas. Some don’t work, idealists fail all the time, but that is the norm in life, some things work, some things don’t, at least following this path will ensure that when something does work, it REALLY works.

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