As I was in the process of designing the mug for our upcoming IM ROCKSTAR Rewards program I realized a strange thing, rocker types probably don’t drink their coffee out of mugs. Heck, they might not drink coffee period!
With some careful consideration I tossed the traditional 12 oz ceramic cup in the trash, and went with a real thirst quencher, a 32 ounce straight up rockstar approved goblet, known to drink enthusiasts as the stadium cup.
Peep the design, and yes, that font does look familiar!
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