First Look at Amazon's Clickriver Ad Platform

I'm using Amazon's Clickriver ad platform for the first time today and here are some initial thoughts.

1) It's very easy to use, took about 5 minutes to setup.

2) People don't click the ads much, I've had over 20,000 impressions without a single click.

3) The service is very similar to AdWords contextual / placement service.

4) Hands down the coolest feature is the one that allows users to rate a merchant and share with others, no doubt Google will bite this feature soon enough.

Here you can get a glance of my home screen.

Here you can see my actual ad on the #2 resume book on Amazon.