Saturday, September 26, 2009

New Lead Gen Service Input Request

Happy Saturday!

Between watching college football and taking your weekly trip to Home Depot you probably aren’t thinking too much about work today, but I wanted to send you a quick note to see if you have any feedback on a lead generation concept I’m working on.

Here is the gist of our new service-

We research your business, write a compelling ad, and submit it all over the web where people gather in hopes of helping you get more leads for your business.

An example of this would be us posting an ad to your local Craigslist on your behalf. Another would be us creating a local Google Profile for you. Anyways, you get the idea.

So here is what I’d like to know from you, are there any websites in particular you want us to include in this new all inclusive service? Anywhere you’ve had success online placing a free ad that you’d want a service like ours doing for you each month on an ongoing basis?

Email TalkToClark@gmail.com with any ideas, input, or websites you want us to include in this new service.

Thanks,

Clark

www.ClarkCovington.com

Wednesday, September 23, 2009

The Future of Video on The Web

Earlier today I posted a link to an old video episode from a series I filmed with a few friends this past spring, hard to believe it’s the first day of fall now. Anyways, besides time flying by, the big realization I’ve had recently is this, videos on the web are best hosted in a minimal environment with relevant content surrounding them. Since our Livin’ Venti site is no longer up, you’ll have to take my word for it that it closely resembled the site below.

image

Two Guys on Beer is a neat web show about, you guessed it, beer! The show revolves around the two co-hosts reviewing different brews. At last check it’s not wildly popular yet, but they have done something to legitimize a mainstream format for publishing video on the web. Besides our Livin’ Venti site that is no longer live, this is the only other site I’ve seen incorporate all that is important to making a viewer friendly video website.

If you plan on developing a video show for the web, I seriously urge you to take these design tips into consideration.

Major placement of the most recent episode-

As you can obviously see from the image above, the most recent episode is smack dab in the middle of where heat maps have shown our eyes gravitate first on a website. This makes it easy for people to quickly tune in, and get hooked.

Summary of recent episode-

To the right these two brew misters do a great job offering a synopsis of their show that can be read without leaving the page, which by this time is probably running the main video.

Easily accessible archive of episodes-

If you scroll down just a tad from the screenshot above you’d see this long list of past episodes, easy to click and dive on in.

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Cool thematic logo-

Not only is the logo relevant, with bottle cap imagery and all, it’s done in tones and shades of black and brown that properly represent what these guys are all about. Would you watch a show about guys and beer if the logo was bright pink?

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Quick way to find out about the show and hosts-

It doesn’t take much effort to find the About TGOB tab at the top of the page, many people will end up clicking this once they finish an episode, so it’s good to make this page easy to find.

Easy to spot social media links-

On the lower right hand side of the page this graphic lets us  connect via RSS, Twitter,and Facebook.

image If for no other reason this is an important way to give real time notice to  your audience when a new video is published on your site. It’s also a great way to solicit viewer questions for future episodes.

As I continue to launch new businesses the web video show is always on my mind, hopefully I’ll take my own advice when the big show idea hits, and I rush to the web to build my site.

Another note, all of this is easily done using the Wordpress platform, for more info on Wordpress visit: http://wordpress.org/

You can check out Two Guys on Beer at: http://twoguysonbeer.com/

We’re hiring an office assistant…

Hi,

We’re on the hunt for an office assistant / personal assistant for our public relations company. We are located in downtown West Columbia on State St, and are currently in the market for a part time employee. We’re thinking it will be 20 hours a week, the pay will be $8 per hour ($160 weekly) with opportunity for advancement.

Job duties include working with team members on new client projects, helping organize new teams to tackle client projects, working with local businesses to help ours expand, and so forth. You’ll also be part of our events, which includes everything from serving coffee to talking with potential clients.

Our office is located in an old coffee shop. We’re casually dressed most days, and the atmosphere is very upbeat. If you are interested in this job please reply to this email or call Jovan Washington at 864 641 1856.

If you want to see what we currently do you can check out www.ClarkCovington.com for some details about our company, and its owner.

Thanks,

Jovan Washington

Director of Special Operations

Rufus Space Industries, INC.

www.ClarkCovington.com

Monday, September 21, 2009

Coworking, New Book, New PR Site, and Affordable Focus Group Service Coming Soon

It’s been the summer of work, and hopefully fall will bring the fruits of all this labor to light. Here is what’s cooking inside Rufus Space Industries, INC.

Coworking- We’re about a month away from the opening of what should be the first coworking facility in South Carolina. It'll be called, Clark's Office, and is being themed after my ideal workspace. This café style office will be the perfect affordable alternative to renting office space at one of those dry ho-hum boring office buildings. Gourmet coffee brewed with the same professional equipment big coffee houses use, 11,000 channel satellite radio, comfortable furniture, and over 2,300 square feet of space to work in are just some of the reasons why you’ll want to check this thing out when it opens. If you don’t live in SC, but are interested in partnering on a coworking facility in your area shoot me an email- TalkToClark@gmail.com or call our office 864 641 1856. For more info on coworking check out http://coworking.pbworks.com/

New Book- The book is my first non-business nonfiction effort, it focuses largely on how to make your dreams come true through a method steeped in practicality and hard work. The book will serve as a clear cut guide to helping you reach your most lofty goals. The book is my response to people constantly asking me about how I was able to do what I've done, it'll hopefully be of assistance in helping dreamers make their goals happen. Publication date is set for November 1st stay tuned for more details, free chapters, and giveaways.

New PR Site- We’re redeveloping our industry-leading press release writing and distribution service. With a simple design, updated samples and packages, and a strong tie to our Social Media Management Service this site will knock your socks off if you are in the market for PR.

Affordable Focus Groups- You have an idea, a product or service, website or web app, and now you need to know if anyone would buy it, don’t trust your friends! They’re responses are shaped more by the fact that you are friends with them than their true feelings about whatever it is you are trying to sell. Instead let our new affordable focus group service offer you all the feedback you need from the most powerful demographic in the business, 18-35 year old males and females. We’ll videotape the whole thing so no matter where you are you can review the feedback, and even draft up follow up questions for the group. All this is done online for less than you’d pay for the plane ticket to even get to Columbia, SC to begin with. Coming later this fall.

Oh, and before I get back to finishing off all this stuff, I wanted to let you know we’re hiring. We’re looking for a part time office assistant / intern / good natured soul to help us with our daily duties around the office. The ability to write would be nice, so if you live in the area and need some work get in touch.